Nowadays things change fast and the world’s needs are quickly pushing us to evolve, improve and unfold new answers to current multiple challenges. New and creative solutions have never been so vital to all of us.

Did you know that an estimated 17% to 20% of industrial water pollution comes from dyeing and treating textiles? Did you know that the artisan craft sector is the second largest employer in the developing world, however, it is also one of the most marginalized?

Therefore new business, concepts and words are blooming in our daily life and us, sometimes, not quite following it. Social enterprises, for-benefit companies, conscious decisions, slow fashion, or not-only-for profits companies.
Have you catch yourself thinking “what does it mean? What’s the meaning of this word used so frequently these days?”. Yeah, right? We have been there too, so we decided to share all we know with you in a glossary!



Cradle to Cradle®

An internationally recognized framework of circular design that seeks to create and measure sustainability of products, materials and technologies used on a daily basis. The idea is therefore to be not only efficient but are also waste free. Based on the design philosophy of William McDonough and Michael Braungart, companies and organizations can be recognized as Cradle2Cradle certified.

Cruelty Free

Products or services in which it’s guaranteed that there is no animal abuse in any stage of production process or distribution.

Circular Economy

Simulation of the circular system of nature (which produces-consumes-recover) aiming to redefine products and services to design waste out, while minimising negative impacts.


Collaborative Consumption

A way of consumption that intends to share the use of goods and services between groups of individuals.




Detoxification or purification processes of harmful chemicals not only to humans’ health but also to the environment.





Activities, products or organizations that hold back from doing harm to people or to the environment.

Ethical Business

Ethical companies focus in creating profit for the shareholders but at the same time have an ethics based approach to issues like the environment, trade practices, and community development.




Fair Trade

A system of trade which serves as an alternative approach to conventional international trade for producers who are typically economically disadvantaged artisans and farmers from developing countries. This system guarantees that workers receive living wages and employment opportunities for the goods they produce.




Local Fashion

Products (craftwork, clothing, accessories, etc.) that use local raw materials and are produced within a maximum radius of 200km. The local economy is stimulated by the creation of jobs but also by the creation of wealth of countries / regions.





An agave plant and alternative plant fibre, sisal is primarily used in the production of rope and twine, and more recently has been used as an environmentally friendly alternative to materials such as asbestos and fiberglass for insulation. It is commonly mistaken to be a relative of hemp, which it is not. It is resilient and stiff, and as a naturally occurring fibre it is biodegradable.

Slow Fashion

Conscious fashion production that respects the cycles of nature and its limited resources.

Social Business

Companies that center their actions around a social mission and use commerce as tool to maximize social and financial sustainability and community impact.


Of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged.





It’s the ability to trace all the steps and stops of product or service, since the sourcing of the materials to the selling point. Usually linked with transparency of a company





É um tipo de reciclagem que reestrutura e reutiliza objetos ou materiais descartados, de forma a criar outros de qualidade e valor superior. Por exemplo, as garrafas de PET (tereftalato de polietileno) podem ser transformadas em tecido (considerado matéria-prima de outros produtos).




Zero Waste

Product or process that eliminates waste materials. This concept implies that everything is re-used and nothing is discarded



Does it make (more) sense now? We hope so!

Do you still have questions? Are you missing a word that you are not quite sure what the meaning is? Let us know and we will be happy to help!

Sources:,,, ellenmacarthurfoundation, shopsoko

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